Getting Started with ALTERNmail MailWizz

Setting Up Servers

Before you start creating and sending email campaigns, it's crucial to configure the necessary servers within . These servers include ALTERNmail CES (“Cloud Email Service”) Delivery Servers, Bounce Servers, and Feedback Loop Servers. Proper configuration of these servers ensures efficient email delivery, bounce-rate regulation, and management of recipient feedback.

Delivery Server

ALTERNmail CES Delivery servers are responsible for sending out emails. Proper configuration of these servers is crucial to ensure your emails reach recipients' inboxes.

Setting Up the Delivery Server

Follow these steps to configure your delivery server:

• Navigate to the 'Servers' Section:

  • Click on 'Servers' from the main menu, then select 'Delivery Servers.'

• Create a New Delivery Server:

  • Click the 'Create New' button.

  • Select Server Type: Choose SMTP ALTERNmail CES

• Name:

  • Enter a recognizable name for your delivery server.

• Hostname:

  • Always set the hostname to mail.alternmail.net.

• Port:

  • Set the port to 587, commonly used for secure email submission.

• Protocol:

  • Choose the TLS option to secure the connection between the email client and the server.

• Username:

  • Enter the username required to authenticate with the mail server.

• Password:

  • Input the corresponding password for the username.

• From Name:

  • Provide a recognizable name that will appear in the "From" field of the emails.

• From Email:

  • Enter the email address that will be shown as the sender.

• Timeout:

  • Set the timeout value to 30 seconds to determine how long the server should wait for a response. Increasing this value will not increase the speed of email delivery but will likely negatively impact your email delivery and potentially bring it to a halt.

• Probability:

  • Set the probability to 100%, ensuring that all emails are sent through this delivery server.

• Quotas:

  • Hourly Quota: Set to 0 to allow unlimited emails per hour.

  • Daily Quota: Set to 0 to allow unlimited emails per day.

  • Minute Quota: Set to 0 to allow unlimited emails per minute.

  • Monthly Quota: Set to 0 to allow unlimited emails per month.

  • Second Quota: Set to 0 for no specific limit per second.

• Pause After Send:

  • Set to 0 to avoid any pauses between sending emails.

• Bounce Server:

  • Select the appropriate bounce server from the dropdown.

• Tracking Domain:

  • Choose the appropriate tracking domain, if necessary.

• Force FROM Email:

  • Set this to Always to ensure the specified "From" email is used.

• Force FROM Name:

  • Set to Never to allow flexibility in changing the "From" name.

• Force Reply-To:

  • Set to Never unless you need to enforce a specific reply-to address.

• Force Sender:

  • Set this to No to allow the flexibility of using different sender addresses.

• Max. Connection Messages:

  • Set to 30 to define the maximum number of messages sent per connection. Increasing this value will not increase the speed of email delivery but will likely negatively impact your email delivery and potentially bring it to a halt.

• Signing Enabled:

  • Set this to Yes to enable DKIM signing, which helps improve email deliverability and ensures message integrity.

• Reply-To Email:

  • Enter a reply-to email address, if different from the "From" email, for managing responses.

• Use for:

  • Select All to allow this server to be used for all types of emails.
    
    

Bounce Server

Bounce servers handle email bounce notifications. They help you maintain a clean mailing list by automatically processing undelivered emails.

How to Set Up a Bounce Server

• Navigate to the 'Servers' Section:

  • Click on 'Servers' from the main menu, then select 'Bounce Servers.'

• Create a New Bounce Server:

  • Click the 'Create New' button.

  • Configure Server Details:

    • Name: Enter a recognizable name for the server.

    • Hostname: Specify the server’s hostname or IP address.

    • Port: Enter the port number.

    • Username and Password: Provide the credentials for authentication.

    • Service Type: Select the type of service (POP3 or IMAP).

    • Additional Settings: Configure other settings as required.

  • Save the Server: Click 'Save Changes' to complete the setup.
    
    

Feedback Loop Server

Feedback loop servers process spam complaint notifications from ISPs. Configuring these servers helps you manage complaints and maintain a good sender reputation.

How to Set Up a Feedback Loop Server

• Navigate to the 'Servers' Section:

  • Click on 'Servers' from the main menu, then select 'Feedback Loop Servers.'

• Create a New Feedback Loop Server:

  • Click the 'Create New' button.

  • Configure Server Details:

    • Name: Enter a recognizable name for the server.

    • Hostname: Specify the server’s hostname or IP address.

    • Port: Enter the port number.

    • Username and Password: Provide the credentials for authentication.

    • Service Type: Select the type of service (POP3 or IMAP).

    • Additional Settings: Configure other settings as required

  • Save the Server: Click 'Save Changes' to complete the setup.

Create Your First Campaign

Use our campaign creation tools to design and send your first email campaign. Choose from a variety of templates or build your own from scratch.Tailor your message with precision and start reaching your audience effectively.

After clicking "Create New", follow these steps:

Step 1. Enter Basic Campaign Details

• Name: Provide a recognizable name for your campaign.

• Subject Line: Enter the subject line that will appear in the email.

• Sender Name: Specify the name that will be displayed as the sender.

• Sender Email: Enter the email address that recipients will see.

Step 2. Select the Mailing List

• Choose the mailing list(s) to which you want to send the campaign.

Step 3. Design Your Email Content

• Use the email editor to create your email content. You can choose from templates or create a custom design.

• Add images, links, and personalization tags as needed.

Step 4. Set Up Tracking Options

• Enable tracking options like opens, clicks, and other metrics if desired.

Step 5. Configure Advanced Settings

• Select a Correct Delivery Server: If you're sending emails from multiple domains, it's crucial to select the appropriate delivery server. Ensure that the server matches the sending domain to avoid sending the campaign from the wrong domain, which could lead to serious deliverability issues and potential brand damage.

• Additional Settings:

  • Reply-to Address: Specify a reply-to email address, if different from the sender email, to manage responses more effectively.

  • Custom Headers: Add any necessary custom headers for specific email tracking or to comply with organizational policies.

  • Domain Authentication: Ensure that the domain authentication (SPF, DKIM) settings are properly configured for the chosen sending domain to maximize deliverability and avoid being flagged as spam. 

Step 6. Schedule the Campaign

• Choose to send the campaign immediately or schedule it for a future date and time.

Step 7. Review Your Campaign

• Double-check all settings, content, and recipient lists for accuracy.

Step 8. Send a Test Email

• Optionally, send a test email to verify that everything looks correct.

Step 9. Launch the Campaign

• Once you’re satisfied with everything, click the ‘Send’ or ‘Schedule’ button to launch your campaign.
  
  

Monitor and Optimize

After sending your campaign, monitor its performance using our analytics dashboard. Identify areas for improvement and optimize your future campaigns based on the data insights. The analytics dashboard for campaigns can be found when you click on a campaign. In addition to analytics (such as click rate, open rate, bounce rate, unsubscribe rate, complaints rate), you can also find Campaign Overview, Campaign Details, and Campaign Delivery Stats, as well as Tracking Stats. Additionally, there is the option for Campaign Geo Opens, which allows you to track the geographic locations from which your emails are opened. This information helps you understand where your audience is located, enabling you to tailor your marketing strategies and optimize engagement based on geographic data.

Leverage Automation

Set up automated workflows to save time and enhance your email marketing strategy. Automate repetitive tasks, such as sending email series, including welcome emails, birthday greetings, or offers based on users’ purchasing habits. You can find this option in the Campaign section, under the Autoresponders section.

After clicking "Create New," follow these steps:

Step 1. Configure Basic Settings

• Name: Enter a recognizable name for your autoresponder message.

• Campaign: Choose the campaign to which this autoresponder will belong.

• List: Select the mailing list for the autoresponder.

Step 2. Set Up Trigger Events

• Define the action that will trigger the autoresponder (e.g., when a user subscribes or on a specific date).

Step 3. Create the Email Content

• Write the email that will be sent automatically. You can use templates or design your own.

• Personalize the content as needed (e.g., including the subscriber’s name).

Step 4. Set Timing and Frequency

• Specify when the autoresponder should send the email (immediately, after a delay, etc.).

• For multiple emails in a series, set the timing for each accordingly.

Step 5. Review and Save

• Review all settings and email content to ensure accuracy.

• Click ‘Save’ to finalize the autoresponder.

Step 6. Test the Autoresponder

• Send a test email to verify that everything functions as intended.

Step 7. Activate the Autoresponder

• Once satisfied with the setup, activate the autoresponder so it begins operating based on the defined triggers.