Analyzing Email Campaign Performance with ALTERNmail MailWizz

Introduction to Email Analytics

Understanding the performance of your email campaigns is crucial for optimizing your email marketing strategy. With , you can access a comprehensive set of analytic tools to monitor key metrics, identify trends, and make data-driven decisions.

Accessing the Analytics Dashboard

To access the analytics dashboard for your campaigns:

1. Log in to your account.

2. Navigate to the "Campaigns" section.

3. Click on the specific campaign you wish to analyze.

4. You'll be presented with a detailed analytics dashboard showing various performance metrics.

Tracking Stats

The "Tracking Stats" section in provides comprehensive insights into how your recipients interact with your email campaigns. This data is crucial for understanding the effectiveness of campaigns and for making informed decisions to improve future email marketing efforts.

Key Metrics in Tracking Stats

• Open Rate
  
  

  • Definition: The percentage of recipients who open your email.

  • Significance: Indicates how well your subject line and preheader text are performing.

  • Tips for Improvement: Craft compelling subject lines, personalize your emails, and test different send times.
    
    

• Click Rate
  
  

  • Definition: The percentage of recipients who clicked on one or more links in your email.

  • Significance: Measures the effectiveness of your email content and call-to-action (CTA).

  • Tips for Improvement: Ensure your CTAs are clear and prominent, use engaging visuals, and segment your audience for more targeted content.
    
    

• Bounce Rate
  
  

  • Definition: The percentage of emails that could not be delivered to the recipient’s inbox.

  • Types:

    • Hard Bounces: Permanent delivery failures (e.g., invalid email addresses).

    • Soft Bounces: Temporary issues (e.g. full inbox, server issues).

  • Tips for Management:

    • Regularly clean your email list, remove hard bounces, and monitor soft bounces.

    • Bounce rate is available only if you configured a Bounce Server.

• Unsubscribe Rate
  
  

  • Definition: The percentage of recipients who unsubscribe from your mailing list after receiving an email.

  • Significance: Provides insight into the relevance and quality of your content.

  • Tips for Management: Offer valuable content, segment your list to send relevant messages, and provide clear unsubscribe options.
    
    

• Complaint Rate
  
  

  • Definition: The percentage of recipients who mark your email as spam.

  • Significance: High complaint rates can affect your sender reputation and deliverability.

  • Tips for Management: Ensure your emails are relevant and requested, avoid misleading subject lines, and honor unsubscribe requests promptly.

  • Complain rate is available only if you configured a Feedback Loop Server.
    
    

Campaign Delivery Stats

After sending your campaign, it's crucial to monitor its delivery performance to understand how well your emails are reaching your audience. The "Campaign Delivery Stats" section provides a visual representation of your email delivery metrics, allowing you to analyze and optimize your campaigns effectively.

Understanding the Campaign Delivery Stats

• Success:
  
  

  • This metric shows the total number of emails successfully delivered to your recipients' inboxes. A high success rate indicates that your email list is healthy and your content is not being flagged as spam.
    
    

• Error:
  
  

  • This section displays the number of emails that encountered errors during the delivery process. Errors can occur due to various reasons such as temporary issues with the recipient's email server.
    
    

• Give Ups:
  
  

  • This metric shows the number of emails that the system stopped attempting to deliver after repeated failures. This can occur if the recipient's email server was continuously unavailable.
    
    

• Blacklisted:
  
  

  • This indicates the number of emails that were not delivered because the recipient's email address or domain is blacklisted. Monitoring this helps maintain a clean email list.
    
    

• Domain Policy Rejected:
  
  

  • This metric shows the number of emails rejected due to the recipient's domain policy. This can happen if the domain has strict email filtering rules.
    
    

• Hard Bounce:
  
  

  • Emails that are permanently undeliverable due to invalid addresses. Hard bounces should be removed from your list to maintain its health.

  • Bounce information is available only if you configured a Bounce Server.
    
    

• Soft Bounce:
  
  

  • Emails that are temporarily undeliverable due to issues like full inboxes or temporary server problems. These addresses may still be valid.

  • Bounce information is available only if you configured a Bounce Server.
    
    

• Internal Bounce:
  
  

  • Emails that bounced back due to internal issues within your own sending system. This requires technical troubleshooting on the sender's end.

  • Bounce information is available only if you configured a Bounce Server.
    
    

• Complaint:
  
  

  • This metric shows the number of recipients who marked your email as spam. A high complaint rate can damage your sender reputation and affect future email deliverability.

  • Complaint information is available only if you configured a Feedback Loop Server.
    
    
    

Campaign Geo Opens

The "Campaign Geo Opens" section in provides valuable insights into the geographic distribution of your email opens. This feature allows you to see where your audience is located, helping you tailor your email marketing strategies to better meet their needs.

Key Features of Campaign Geo Opens

• Geographic Distribution:
  
  

  • This metric shows a map highlighting the regions and countries where your emails were opened. It provides a visual representation of email reach and helps identify where the most engaged audience members are located.
    
    

• Regional Engagement:
  
  

  • By understanding which regions have higher open rates, you can gain insights into where your content is most effective. This information can be used to tailor your marketing messages to specific geographic areas.
    
    

• Localization Opportunities:
  
  

  • With knowledge of where your emails are being opened, you can create localized content that resonates better with recipients in those areas. This can include language customization, regional offers, and time zone optimization.
    
    

• Performance Analysis:
  
  

  • Comparing geographic data across different campaigns allows you to analyze the effectiveness of your email marketing strategy in various regions. You can identify trends, measure the impact of regional campaigns, and adjust your approach accordingly.

Comparative Analysis

allows you to compare different campaigns to identify trends and successful tactics. Use the comparative analysis feature to:

• Compare the performance of multiple campaigns side by side.

• Identify which subject lines, send times, and content types perform best.

• Use these insights to refine your future campaigns.

Creating Actionable Insights

Once you've gathered data from your analytics dashboard, it's important to translate these insights into actionable strategies. Here’s how:

• Identify Strengths and Weaknesses: Determine which aspects of your campaign performed well and which did not.

• Set Goals: Based on your analysis, set specific, measurable goals for your future campaigns.

• Implement Changes: Adjust your email content, design, segmentation, and send times based on your findings.

• Monitor and Iterate: Continuously monitor your campaign performance and make iterative improvements.